Beauty

This Japanese 70s-inspired Haircut Has Taken Over The Internet

Everything you need to know about the Hime haircut trend, which has been spotted on Lisa of Blackpink, Momo Hirai of TWICE, the HAIM sisters, and more.
Reading time 4 minutes

Looking for inspiration for a fresh new 'do? While curtain bangs remain as hot as ever, a new hair trend is fast emerging in contrast to this aesthetic. If you've been surfing Instagram or Tik Tok, you might've noticed this new trend: the Hime Cut.

Bringing forth a more straight and brusque cut, and reminding us of the 70s  and Cher, the  Hime Cut is similar to a mullet, with long hair at the back and blunt side sections in the front. The hairstyle peaked in popularity at Prada's F/W 2021 fashion show, and has been showing up on various social media platforms since.

The look creates an interesting and unusual frame fot a modern and bold 'do. But in an interview for W magazine, hair historian Rachael Gibson reveals that this trend is nothing new, and in fact was popularized between the years 794 to 1185 in Japanese history. “These shorter frontal lengths would have been cut during the Binsogi ceremony; an event that celebrates the age of maturity with a haircut ”, she explains. The expert also explained that in the 70s this trend reemerged, thanks to the influence of the singer Megumi Asaoka.

Today, the hime cut is also known as the "anime haircut" or "jaw-drop haircut."

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Megumi Asaoka. Image: Pinterest

Now, thanks to Tik Tok and social media, this trend has been brought further into the forefront together with the Gen Z-ers. On the platform, the hashtag #himecut has already received 3.9 million views, while #Hime and #himehaircut received 126.6 million and 394.8 thousand respectively.

In addition to the Prada catwalk and Tik Tok, several celebrities have popularized the cut. At the Grammy 2021, the band Haim drew attention on the red carpet for the hair of its three members, as well as the singer Lisa of Blackpink (in the How You Like That MV), Momo Hirai of TWICE and Indie electropop singer Teishi. 

 

"In a broader sense, I think a lot of people are just really excited about getting interesting haircuts after a year in lockdown," Gibson said to W Magazine. “We often see interesting haircuts happen after key moments in history — daringly short hair for women in the 1920s after the First World War, punk cuts in the 1970s."

Down to give it a go? Check ahead for inspiration before heading out to your hair salon. 

 

 

 

 

 

 

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