This February, the first Nars flagship store in Singapore will open at Ngee Ann City in Orchard Road. It will be the first freestanding boutique by the French brand in town. The store itself is named Nars 391 Orchard after the mall's address, a throwback to the brand's ubiquitous 413 Bleecker Street address in New York.
Its Singaporean counterpart is a 77 square meter space designed in collaboration with Fabien Baron of New York design firm Baron & Baron – a favourite among the fashion and beauty set. The larger space means there are now dedicated areas for different products: complexion, eyes, cheeks, lips and nails.
Most excitingly, the boutique will stock the lovely 413 BLKR line of products which is exclusive to freestanding boutiques only – now we've got one! Additionally, Nars 391 Orchard will be its Founder and Creative Director's self-titled book.