Rewind to 2012 when lip make-up history was made. With Vernis À Lèvres, YSL Beauté mixed the benefits of a lasting lip stain, high-shine gloss and intense lipstick. Uncompromising colour met long-wear, lacquered shine. The revolution had begun.
Three years later, Vernis à Lèvres Pop Water took the textural rebellion one step further. Lips were liquefied in watery brilliance. Long-lasting, translucent colour made an unforgettable splash.
Get ready to press play on high-energy lips that never run out of shine. Today, YSL Beauté builds on its banging track record for seductively seditious formulations.
Vinyl turns to cream. Intense, wrap-around colour plays wickedly on her smile. Blinding colour hugs to lips’ every curve – then drenches them in a look-at-me vinyl shine in a beat.
Dangerous. Utterly addictive. As transgressive as the YSL woman herself, Vernis à Lèvres Vinyl Cream thrums with the beat of a mysterious femininity.
Inside the pioneering Vernis à Lèvres Vinyl Cream formula, a quenching lip care undercoat ensures lasting colour. To this, YSL Beauté adds a revolutionary overcoat: fearless pigments dance over lips, delivering a vinyl finish that lets them play long past their bedtime.
A new slimline, diamond-shaped applicator provides precise application – get ready to rock that Cupid’s bow. The thrum of colour awaits its prey inside a new glossy all black bottle as lacquered as the lips themselves. So dance to the beat, get lost in the heady whirl – a track list of 12 turned-up shades is set to hit the decks.
Fast-forward your lip look into a radical new future. Prepare to #PLAYTHEVINYL.
A Trackless of Shades: Get in the Mix
Enter the vinyl universe. Let lips go off the charts. Delicious creamy comfort and provocative vinyl shine add up to a playlist of 12 electrifying shades of Vernis à Lèvres Vinyl Cream:
N° 401 Rouge Vinyle – dance to the beat of rock & roll red
N° 402 Rouge Remix – a hit record in red
N° 403 Rose Happening – skip the queue to hot pink
N° 404 Nude Pulse – let lips tune in to naked brilliance
N° 405 Explicit Pink – press play on chart-topping magenta
N° 406 Orange Electro – fire up lips with reckless shine
N° 407 Carmin Session – a dazzling dance floor red
N° 408 Corail Neo-Pop – give coral a radical kick
N° 409 Burgundy Vibes – hit the dance floor in deepest red
N° 410 Fuchsia Live – a powerful performance in pink
N° 411 Rhythm Red – feel the beat in scarlet
N° 412 Rose Mix – a rebellious last dance for lips
The YSL Vinyl Cream launches in October 2016 at $50 a pop.
SOURCE: YSL Beauté Press Release