Louis Vuitton doesn’t just tap anyone to front its campaigns. Looking past famous It celebrities and models, the maison prefers to put multi-talented individuals with that certain something. This season, Louis Vuitton ropes in Canadian director-actor Xavier Dolan, best known for his voice work on several top-billing Hollywood films and his award-winning semi-autobiographical piece I Killed My Mother (2009). Dolan’s It’s Only The End of The World starring Gaspard Ulliel, Lea Seydoux, Marion Cotillard and Vincent Cassel, and The Death and Life and John F. Donovan, starring Kit Harington and Jessica Chastain, are set for release next year. Photographed by Alasdair McLellan, Dolan is described by the maison as “a true visionary” who is “deeply committed”.
For Dolan, the campaign is a dream come true. “I’ve fondly dreamed of becoming the face of an important brand since I was a child, in the same way that others dream of becoming an astronaut. By this, I mean dreams that are very easily pushed aside to make way for work. I dreamed of this as I first and foremost dreamed of becoming an actor and would look up at these huge posters of celebrities while driving along motorways or crossing under bridges,” he explains. That I am today the face of Louis Vuitton almost seems like a twist of fate. You dream back to front, wanting the rewards before putting the work in. And then you work, get on with life and just sometimes these childhood dreams have a way of catching up with you. This is a true privilege for which I am eternally grateful.”
Dolan also sports Louis Vuitton’s Ombré, the new permanent leather collection. Read about it here.