If you’re reading this, you probably have a comfortable apartment to call home, and three warm meals a day to look forward to. However, 795 million people don’t have this privilege. United Nations have reported that one in nine people worldwide don’t have enough food to lead a healthy, active life. In light of World Food Day on October 16, Michael Kors, together with Kate Hudson, want to Watch Hunger Stop with a series of initiatives to fight global hunger.
Already in its fourth year, the Watch Hunger Stop project has been phenomenally successful, providing funds that have fed more than 13 million meals to children in need since its inception via the United Nations World Food Programme (WFP). Kors wants to make it easier than ever to help in the pandemic fight against hunger and malnutrition, and who better to call upon as face of the campaign then, than actress and humanitarian Kate Hudson.
This year, the American label has released an activity tracker that will contribute to the cause. As part of the new Michael Kors Access line of wearable technology, the unique accessory sees a sleek, understated map of the world on its white mother-of-pearl face with the campaign name embossed on the leather band. Powered by the Michael Kors Access app, the device helps you set fitness goals, track your steps, distance and calories burnt, as well as monitor sleep activity. For each of activity trackers sold, 100 meals will be donated to WFP to support school meals. The best part? Each tracker retails for only SGD239, which means it’s never been easier to become an ambassador for a meaningful cause.
Besides the activity tracker, special edition watches have also been released again this year. Like the activity tracker, 100 meals are donated for each of the watches sold. Both the 100 Series watches see Michael Kors’ iconic Runway watch case body and the limited-edition Bradshaw 100 feature a detailed world map on its face. At its back is Kors’ signature, along with ‘Watch Hunger Stop’ and the message “1 Watch = 100 Meals” – a reminder of the significance of the campaign. The timepieces retail at SGD489 each, and are sold exclusively in select Michael Kors stores worldwide and online.
“Hunger is a complicated problem, but the simple truth is that if we work together, we can solve it,” says Michael Kors. “Watch Hunger Stop supports WFP’s school meals program, improving the lives of the world’s most vulnerable children. It’s a cause that should matter to everyone, because in the end we’re all part of the same community.”