The New Whitney Museum Inspired Max Mara’s “Whitney” Bag

By Candice Chua
Thu, 23 Apr 2015

Looks like a new It bag is on the horizon. The new Whitney Museum of American Art opens today and to celebrate the occasion, Max Mara and Renzo Piano, the architect of the new space, have joined forces to create the “Whitney Bag”.

The architectural influences in the “Whitney” is obvious in its clean lines and structured silhouette. It looks almost like a building itself, albeit for very little people. The distinctive ribbing that gradually become fine lines, the only stand-out detail in this minimalistic piece, is a direct reference to the steel tie-beamed exterior of the new Whitney, while the galvanic-coated buckles draw inspiration from its facade. It’s got just the right touch of detail, coupled with a contemporary elegance, versatility and practicality.

Made from soft leather, the new “Whitney” is available in black, bordeaux, tan and a limited edition light blue-grey, reminiscent of the museum’s metallic character. There are only 250 pieces of the blue-grey “Whitney” available worldwide, each numbered and branded on the inside, so those who want a piece better head down to your nearest Max Mara pronto.