Swedish DJ Adrian Lux Fronts Z Zegna’s Fall Campaign

By Candice Chua
Tue, 15 Sep 2015

While it may not always appear to be so, the point of an ad campaign is to exemplify the essence and qualities of a brand. Z Zegna’s latest, which stars Grammy Award-nominated Swedish DJ and producer Adrian Lux, does exactly that. Pitting Lux against a cosmopolitan cityscape, the good-looker comfortably plays basketball, slides down the side of an escalator and skateboards around a subway station all while dressed in Z Zegna’s hybrid formal-meets-informal wear. The camera lenses in on the footwear at one point, making an extremely good case for Z Zegna’s iconic sneakers in Techmerino wool. The seamless transition from scene to scene – backed by an exclusive soundtrack composed by Lux – suggest a certain ease that comes with Z Zegna, touted as the younger, more athletic counterpart of main line Ermenegildo Zegna, and also draws back to the hi-tech fabrications that are often styled with the more tailored counterparts on the runway.

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