#RAISEYOURHAND with Bulgari for a good cause – in partnership with its adopted charity, Save The Children (STC). This latest initiative sees international celebrities and digital influencers bring you through a captivating journey interpreting the symbolic gesture in many ways.
Envisioned through the creative eyes of photographer Fabrizio Ferri – a key figure in Bulgari’s various philanthropic endeavours – the series of images and video were officially launched at Rome’s Museum of Contemporary Art – Maxxi earlier this month, and feature models Soo Joo Park and Lily Aldridge, social media stalwart Chiara Ferragni, actresses Shu Qi and Naomi Watts and HRH Princess Lilly zu Sayn Wittgenstein Berleburg amongst many others.
“We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand,” explains Ferri of the meaningful project.
Bulgari’s charitable projects aren’t just limited to social media campaigns; the Roman jeweller had also previously launched a sterling silver and black ceramic bracelet for the Save The Children collection and brought smiles to the marginalised children of Vietnam during a special trip for its brand ambassadors. Its seven-year collaboration with the foundation has since seen a remarkable USD50 million raised for its one million beneficiaries across 33 countries.