Kiehl’s: Love to love it

To celebrate its 165th anniversary, Kiehl's is embarking on an #Ultralove campaign with limited edition artworks on their products – all for a good cause.

By Gordon Ng
Wed, 21 Sep 2016

Love is simply pouring out of Kiehl’s this month – it is their 165th anniversary, after all. To mark the momentous birthday, the brand has embarked on an #ultralove campaign, celebrating the many facets of the brand’s passion and innovation. This month, we’ve got two collections to shop.

The first is held to the benefit of the Children’s Cancer Foundation (CCF). Local artistes like Jaime Teo, Wendy Jacobs and Paige Chua were called upon to design limited edition labels for three of Kiehl’s most evergreen products: the Ultra Facial Oil-Free Gel Cream, Ultra Facial Cream and Super Multi-Corrective Cream, respectively. The full net proceeds from sales of these limited edition products will go directly to supporting the CCF’s programmes.


Super Multi Corrective Cream Wendy Jacobs

Limited edition Kiehl’s Super Multi Corrective Cream ($48 for 50ml) with design by Wendy Jacobs.

Ultra Facial Cream Jaime Teo

Limited edition Kiehl’s Ultra Facial Cream ($48 for 50ml) with design by Jaime Teo.

Ultra Facial Oil-Free Gel Cream Paige Chua

Limited edition Kiehl’s Ultra Facial Oil-Free Gel Cream ($48 for 50ml) with design by Paige Chua.


A second series, called #LoveYourLocals, will go on sale in October. International design agency Radio contributes Singaporean iconography, neatly illustrated in a heart, onto Kiehl’s Calendula Herbal Extract Alcohol-Free Toner ($58), Ultra Facial Cream and Ultra Facial Oil-Free Gel Cream.

Limited edition #LoveYourLocals products from Kiehl's

Limited edition "Kiehl's Loves Singapore" tote bag

A limited edition recyclable tote bag will also be sold at $3 with purchase of any of the #LoveYourLocals products. All proceeds from the sales will go to the CCF as well – cute collectibles and a charitable cause are things we love to love.

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