Love is simply pouring out of Kiehl’s this month – it is their 165th anniversary, after all. To mark the momentous birthday, the brand has embarked on an #ultralove campaign, celebrating the many facets of the brand’s passion and innovation. This month, we’ve got two collections to shop.
The first is held to the benefit of the Children’s Cancer Foundation (CCF). Local artistes like Jaime Teo, Wendy Jacobs and Paige Chua were called upon to design limited edition labels for three of Kiehl’s most evergreen products: the Ultra Facial Oil-Free Gel Cream, Ultra Facial Cream and Super Multi-Corrective Cream, respectively. The full net proceeds from sales of these limited edition products will go directly to supporting the CCF’s programmes.
A second series, called #LoveYourLocals, will go on sale in October. International design agency Radio contributes Singaporean iconography, neatly illustrated in a heart, onto Kiehl’s Calendula Herbal Extract Alcohol-Free Toner ($58), Ultra Facial Cream and Ultra Facial Oil-Free Gel Cream.
A limited edition recyclable tote bag will also be sold at $3 with purchase of any of the #LoveYourLocals products. All proceeds from the sales will go to the CCF as well – cute collectibles and a charitable cause are things we love to love.