Dior ready-to-wear 2017: Spring/Summer features Maria Grazia Chiuri’s first collection as artistic director

The first series of campaign images under new creative director Maria Grazia Chiuri stars twins Ruth Bell and May Bell, shot by Brigitte Lacombe.

By Allysha Nila
Thu, 22 Dec 2016


Feminism is a very complicated issue. Such a topic will arise when a person becomes a fashion house’s first female head — even more so when it’s Dior, which for 70 years past has been led by men. Shocking.lofficiel-singapore-dior-ss17-ad-campaign-3

There isn’t a simple explanation for women’s rights. So it’s fair that new creative director Maria Grazia Chiuri leaves the interpretations to her audience. She does so with Dior’s new Spring/Summer 2017 advertising campaign, shot by photographer Brigitte Lacombe. The campaign is part of a larger project, The Women Behind the Lens.


It stars model twin sisters Ruth Bell and May Bell, a casting decision that shows that femininity is multifaceted. As they share the same face, we can infer one person embracing different personalities.

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