Bulgari, Celebrities Support Save the Children Foundation

The acclaimed Italian jewellery label and celebrity ambassadors make a difference in the lives of marginalised children in the outskirt province of Dien Bien, Vietnam.

By lofficiel
Fri, 03 Jun 2016

Spurred by the fundraising success for the Save the Children foundation, Bulgari continues to make a difference with a new bracelet and a trip to Vietnam to visit a few of the many beneficiaries of the foundation.

Together with brand ambassadors actress Jeanette Aw, Malaysian actress-producer Debbie Goh, Thai DJ-entrepreneur Hattaya Wongkrachang and Miss Universe Vietnam 2015 Pham Huong, Bulgari travelled off the grid to the Dien Bien Province in Vietnam to meet the marginalised children. Their ethnic minority backgrounds and decentralised locations often mean they face discrimination. Because teachers are unable to teach them in the language they speak at home, a majority of these children eventually end up with lower test results and higher dropout rates in school.

In a bid to turn their lives around, Bulgari and Save the Children will launch a bilingual educational programme in Vietnam to assist these children and their teachers by facilitating communication and improving their learning environment. The Italian brand will also donate €200,000 to the good cause.

“It is important to continue supporting children, especially those who have been forgotten or left behind like the ones that I met. As a mother of twins, I know how important it is that these children feel loved. The support that Bulgari and Save the Children provides will help secure a better future for these children, equipping them with the right skills and lessons in schools,” said Wongkrachang on the meaningful initiative.

Bulgari’s Save the Collection has helped raise €37 million (US$42 million) for the charity, a successful campaign that has aided one million beneficiaries in 29 countries spanning five continents. These places are usually plagued by natural disasters, war or conflicts and poverty, which hinders access to proper education and a better future. This year, the philanthropic partnership sees a sterling silver and black ceramic bracelet launched in stores this month. A considerable portion of the proceeds from the sale of the custom-designed jewellery will go a long way to helping these children.

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