The singer-songwriter and actress will be the star of the beauty label's hero product campaigns, which drops this month.&nbsp;

It's official! South Korean singer-songwriter and acclaimed actress, <a href="https://www.lofficielsingapore.com/culture/iu-park-bo-gum-netflix-new-k-drama-when-life-gives-you-tangerines-celebrity-news" title="IU and Park Bo-gum to Star in a New K-Drama 'When Life Gives You Tangerines'" target="_blank" rel="noopener">IU</a> has been announced as Est&eacute;e Lauder's latest global brand ambassador. The announcement was made today and she joins other illustrious celebrities representing the beauty label globally, including Cuban-Spanish actress Ana de Armas and Chinese actress, Yang Mi. This also makes <a href="https://www.lofficielsingapore.com/fashion/all-the-celebrities-front-row-at-gucci-cruise-2024-show-seoul-iu-hanni" title="All The Celebrities Spotted Front Row At Gucci's Cruise 2024 Show in Seoul" target="_blank" rel="noopener">IU</a> their first Korean global ambassador where she will be the face of the brand's cult hero products such as their Advanced Night Repair and Double Wear series.&nbsp;

On this massive beauty partnership, IU had this to say: &ldquo;I am incredibly excited to be joining Est&eacute;e Lauder,&rdquo; said IU. &ldquo;It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.&rdquo; With a career spanning over 16 illustrious years, IU stands as a veritable icon, captivating audiences not only in her native Korea but also resonating deeply across the vast expanse of Asia. With an impressive discography, boasting 6 studio albums and 9 EPs, alongside a plethora of singles, including memorable contributions to drama soundtracks, IU has firmly entrenched herself as a powerhouse in the realm of music. 
&ldquo;We are thrilled to welcome IU as Est&eacute;e Lauder&rsquo;s newest Global Brand Ambassador,&rdquo;&nbsp;said Justin Boxford, Global Brand President, Est&eacute;e Lauder. &ldquo;IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We&rsquo;re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.&rdquo;

This year is shaping up to be a busy one for IU with her dropping a brand new EP titled 'The Winning' in February of this year. The EP was highly buzzed about with powerful tracks such as <a href="https://www.lofficielsingapore.com/culture/behind-the-scenes-of-iu-music-video-love-wins-all-starring-v-bts-photos" title="A Look Behind the Scenes of IU&rsquo;s MV for &lsquo;Love Wins All&rsquo; Starring V of BTS" target="_blank" rel="noopener">"Love Wins All"</a> that starred <a href="https://www.lofficielsingapore.com/culture/bts-v-brews-success-compose-coffee-soaring-sales-surge-debut-campaign" title="BTS' V Brews Success: Compose Coffee's Soaring Sales Surge with His Debut Campaign" target="_blank" rel="noopener">BTS' V</a> in its music video. Now, she is embarking on her <a href="https://www.lofficielsingapore.com/living/k-pop-star-iu-perform-concert-in-singapore-this-april-for-her-2024-world-tour" title="K-pop Star IU to Perform in Singapore this April for Her 2024 World Tour &lsquo;H.E.R.&rsquo;" target="_blank" rel="noopener">2024 IU World Tour.</a> The tour will be making stop across Asia, Europe and North America, including Singapore where the gorgeous star will be performing two nights in April 20th and 21st.&nbsp;

K-pop Songstress, IU Announced as Estée Lauder's Newest Global Ambassador

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