A$AP Rocky Fronts Dior Homme AW’16 Campaign

The rapper-of-the-moment joins the Dior family with three other of the industry's most rebellious.

By lofficiel
Wed, 15 Jun 2016

Dior Homme ASAP ROCKY

If you’re a fan of A$AP Rocky, you would’ve probably caught the words “I adore your Dior” in his single Fashion Killa. Now, the American rapper is the face of Dior Homme’s Autumn/Winter 2016 campaign, together with three of the industry’s most influential (not to mention rebellious).

Shot by Willy Vanderperre, the campaign sees Rocky in a bright red coat from the season’s collection. “His dedication to fashion emanates through each image as he embodies the empowered masculinity of today’s urban aesthete,” said creative director Kris Van Assche.

The Belgian designer also handpicked legendary filmmaker and photographer Larry Clark to co-front the campaign, who sported an embellished black coat that accentuated his dark, brooding charisma. Other stars of the campaign include young French actor Rod Paradot and French model and muse to Van Assche, Dylan Roques. The former is a César Award winner, while the latter, has made it from Dior’s runway to campaign with his chiseled looks and nonchalant disposition.

Read more about the campaign and view the images at Luxuo.com.

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