Ad Campaign: Givenchy SS17

If life on a foreign planet really is as glamorous as proposed by Givenchy, we'd volunteer to go on the Mars One mission.

By Allysha Nila
Sat, 31 Dec 2016

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Serene, cerebral and alluring, the new Givenchy campaign paints a surreal portrayal of Southern California deserts. The Givenchy crew pose against a Martian landscape in the new Spring/Summer 2017 campaign, shot by regulars Mert and Marcus.

The collection, which used plenty of fossilised rock and earthy tones, go perfectly with the sand dunes and hills. The Horizon bag is also shown prominently in a hue that matches the skies.

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Styled by Carine Roitfeld, the campaign is designed as double pages: with girls in the extraterrestrial terrain facing heavyweight models, including Lea T and Irina Shayk (pictured) whom are also personal muses to creative director Riccardo Tisci.

Check out the expressive video of the ad, below:

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