In the coming year, expect to see a lot more of Staz Lindes, the 23 year old beauty who’s just been announced as the new ambassadress for Yves Saint Laurent Beauté. We think it’s a perfect fit – YSL Beauté’s all about the cool girl spirit of rock and roll, and Staz actually has the cred to show for it. She’s part of the Los Angeles-based four-piece punk band The Paranoyds and the daughter of Dire Straits guitarist Hal Lindes. The cool she embodies is innate, and stems from the zeitgeist of Los Angeles and music rather than bankrolling parents. If you don’t believe me, check out her Instagram @yostazyo which is as much quirky, irreverent selfies as intelligent activism.
What’s more, she was muse to Hedi Slimane while he was designing for Saint Laurent. Doubtless, her youth and independent spirit proved inspirational to the French designer, who was photographed for his website and then walked the runway for the brand.
Staz Lindes will feature in YSL Beauté’s advertising starting from 2017, and you can expect her debut on campaign for the new Volupté Tint-in-Balms from the brand in January.