This year, Montblanc celebrates its 110th year. To commemorate the milestone, the luxury brand has enlisted the help of its brand ambassador Hugh Jackman. Sending the award winning actor back in time for its new campaign “Pioneering since 1906. For the pioneer in you”, the brand highlights the Maison’s passion for innovation and what has driven it for over a century.
Shot in Budapest, the video sees the talented performer meet with Montblanc’s founding fathers August Eberstein, Alfred Nehmias and Claus Voss and the first Rouge & Noir safety fountain pen. Jackman’s journey also tracks the great Atlantic crossing that inspired the 4810 Collection of fine timepieces. Apart from the video, Montblanc complements its digital campaign with out-of-home ads that are shot by Niko Schmid-Burgk that features the actor in two different settings wearing the new Montblanc Heritage Rouge & Noir Special Edition and the 4810 watch collection.
More info on Montblanc’s website